CUEBIQ Investment Thesis

One of the most important aspects of making investment decisions is to make sure that the companies that we invest in are ready for the future and have a business model that will still be relevant in five, ten, or twenty years. There is no faster way to destroy value than losing your technological edge. EIP’s portfolio company Cuebiq is ready for the future. It is a is a business intelligence company that provides its clients with consumer behavior and trend insights.

The company offers its clients with marketing, retail, research, and publisher services. Its marketing platform offers audience targeting, offline campaign attribution, performance analytics, and location insights. Its retail platform offers footfall analysis, site selection, and audience and geo-behavioral consumer insights. Its publisher platform offers audience segmentation, campaign attribution, and data monetization services. Cuebiq is ready for the future, because it is one of only a few companies in the industry that are prepared to work within strict data privacy guidelines that are being set around the world, such as being CCPA-Ready, GDPR-Compliant, and TrustArc & TAG certified. Adapting to new rules and regulations is key to maintaining margins, effectiveness, and revenue momentum.

We were impressed early on with the Cuebiq team and its precisely defined vision to become a leader in location intelligence and measurement. This vision quickly translated into an actionable business model, strong revenue growth, and a massive expansion of its team within just a few years of its founding in 2015. In addition to us, investors, like NASDAQ, Tribeca Venture Partners, Thomson Reuters, Goldman Sachs, and many more were attracted to Cuebiq as well creating a strong investor base.

Making sense of large amounts of data and coming up with the correct conclusions to predict consumer behavior is hugely valuable to Cuebiq’s clients and we have observed growing demand for these services. We fully expect Cuebiq to continue its strong growth through the later stages of the venture lifecycle and continue to support the company with access to clients and expertise along the journey.