PYXIS.AI Investment Thesis

Pyxis.ai captures authentic, emotional opinions of individuals through video data and formulates unbiased, market intelligence at scale and speed. The company is trying to disrupt the marketing and customer insights segment where Nielsen has traditionally been the leading player. Through a combination of aggregating existing content and client provided content (all on video), the company aims to parse, index and provide actionable insights for consumer brands and enterprises.

The key strategic client is Proctor & Gamble, which the company is working alongside as a strategic vendor to build insights into the workflow of P&G’s consumer brands.

Pyxis founders include Vic Bhagat as CEO who was formerly the CIO at Verizon Enterprise and former CIO of EMC Corporation. Alongside Vic is Anand Srinivasan as the CTO who was formerly Lead Architect at Spotify and Dailymotion, in addition to senior roles at Yahoo.
With the rise of YouTube and other video platforms, video makes up 74% of all traffic on the internet is driven by video. There are 5 billion of searches for video every day. Brands invest their budgets on research and marketing to drive consumer purchase activities. However, the current businesses attempt to capture market intelligence through labor-intensive (e.g. focus groups), inefficient timeline (i.e. months to define and interpret), and ultimately the conclusions are human-driven and subjective. The intelligence of what makes something important and tying this understanding to produce a successful sale outcome is the key. Therefore, there is a huge demand for brands to analyze how consumers are reviewing their products in videos.