RADIUS8 Investment Thesis

Our investment in Radius8 was based on a simple thesis that ecommerce in the digital world will continue to grow significantly, while brick-and-mortar stores in the real world are likely not going to go away entirely. As a result, large retailers, such as Kohl’s, Michael Kors, or Bonobos, with both online and physical presences, would have to solve the problem of scaling and optimizing both sales channels. Introducing Radius8.

Radius8 brings together the digital and physical world of retailers by creating store-centric online experiences and in-store experiences based on local digital demand. They are in essence the bridge between a company’s website and store, using local data to drive consumers into stores or tailor people’s online experiences based on their specific regional needs.

Therefore, we believe that companies that feel threatened by the likes of Amazon should turn to Radius8 as a tech-driven partner to take on the competition. The outcome is measurable results, such as increased foot traffic, improved e-commerce conversion, and increased store productivity.

Radius8 is also part of our larger portfolio strategy to focus on enterprise software, and more specifically in the sub-category of data-driven localization. So just like our other investment in Cuebiq, Radius8 uses data, smart analysis, and effective retail recommendations to improve the shopping experience for all of us, in order for retailers to sell items to us we are really looking for. As the digital and physical worlds continue to merge, look out for Radius8 to make an impact on your experience.